TITLE: Media & Communications Coordinator
REPORTS TO: Chief of Staff
Peers Envisioning and Engaging in Recovery Services (PEERS) seeks a dynamic Media and Communications Coordinator to lead efforts for the Everyone Counts Campaign Stigma and Discrimination Reduction Program and internal PEERS programs.
This position is a great opportunity for someone who enjoys and excels at working with diverse groups of people, including people with mental health experiences, mental health providers, policymakers, and family members. The ideal person for this position has a passion for eliminating stigma and discrimination directed at people who have mental health experiences and/or diagnoses and is skilled at expressing this passion through communications and media.
Reporting to the Chief of Staff, the Media & Communications Coordinator is responsible for leading digital engagement for PEERS via various media, the PEERS website, and social media outlets. They are also responsible for general outreach and publicizing the Everyone Counts Campaign and other programs’ news and events, graphic design, promoting training and activities, creating innovative communication and publications, and other outreach materials.
Communication Lead: develop short-term and long-term goals for communication strategies.
- Coordinate with other staff to implement activities.
- Promote the highest level of quality and support for participants. ● Support contractors and interns working on communication projects.
Project Development: ensure effective and efficient development, implementation, budget, evaluation, and reporting of all communications activities.
Media Alerts: develop bi-monthly media alerts and editorial opportunities related to mental health, specifically focused on reducing stigma and discrimination against people with lived experience with mental health; work in partnership with contractors for content development.
- Develop flyers and other marketing tools for eBlast and social media content (including Facebook, Twitter, Instagram, etc.) to promote upcoming events. ● Write copy.
- Promote new content and existing video and podcast catalog.
Web development and content management on WordPress Business: Create content using photography, blogs, and articles and drive new participants and the public to websites. Ensure ongoing accuracy of website content.
Database/Mailing Lists: maintain a current database of donors and mailing list recipients. Actively grow database numbers, mailing list segmentation, and ongoing list management.
Photography and Video: serve as the point person for video production and photo shoots for specific programs and event photography; video production and editing with Adobe Premiere.
Write website articles about programs, events, and mental health in general.
- Prepare staff for media engagements.
- Accompany the staff on interviews as needed.
- Conduct a post-press assessment with staff.
- Build and maintain a media contacts database, including name, contact information, publication, beat/specialty, and other fields as assigned.
Cultivate and Build Relationships: represent PEERS at networking events to build relationships with other organizations, businesses, and the greater community. Network with journalists and news organizations to build relationships between PEERS and the media.
Print & Special Projects: manage print production, including writing, editing, and proofreading copy. Significant projects that this position will manage include production of the annual report; monthly event calendar (print and online); and overall annual project calendar creation and management.
Report Writing: write monthly reports and document ongoing projects and events related to communications.
Training: Facilitate training for staff and the greater community in media, mental health, and wellness.
Research: Stay abreast of the latest developments in culturally appropriate wellness-based mental health services and best practices to reduce stigma and discrimination.
Represent PEERS in a highly professional manner in person, by telephone, and in written correspondence.
SPECIFICATIONS, QUALIFICATIONS, and COMPETENCIES
We seek someone who understands that we are a peer-run and operated organization that honors lived experience as expertise in mental health. Commitment to Peer to Peer mental health and community wellness is valued.
- Commitment to PEERS’ mission and vision.
- Superb writing, editing, and proofreading skills.
- At least two years’ experience with increasing responsibility in the editorial, journalism, and/or marketing fields.
- Passion for/interest in digital communications and social media. Stay on top of current trends and present new ideas to the team. Experience using social media platforms such as Facebook, Twitter, Instagram, YouTube, etc.
- Ease with technology; HTML or CSS, WordPress is a must. Extensive knowledge and use of Google Analytics and related traffic tools.
- Knowledge of Word, Excel, PowerPoint, Publisher, Google Suite and Photoshop. ● Experience in print design management.
- Exceptional public speaking, presenting, and group facilitation skills. ● Demonstrated ability to work successfully with diverse teams and individuals. ● Demonstrated ability to take initiative, work independently, and manage tight deadlines and expectations.
- Represent PEERS in a highly professional manner in person, by telephone, and in written correspondence.
- Absolute commitment to confidentiality and discretion.
WORKING CONDITIONS AND JOB SETTING
- Program headquarters is a standard office setting on the second floor of a multi-story building, requiring an elevator for access.
- An environment with diverse populations internally and externally, with community members routinely coming in for workshops or training.
- An innovative organization founded and run by people with lived experience with mental health, wellness and struggles, and special messages with strong ties to the community.
- Business operating hours are Monday-Friday, 8:30 am – 5:00 pm, with some weekends and evenings.
Employment Status/Salary: Full-time, salaried non-exempt
(Annual Salary: $40,000 – $45,000)
To apply: Submit a resume, cover letter, and supplemental questionnaire via email to Kivi Neimi at firstname.lastname@example.org. Please include “MEDIA & COMMUNICATIONS COORDINATOR” as the subject line in the email.
Applications for this positions are due by February 12, 2021.
- What is your personal connection with PEERS’ mission and values? 2. What skills do you possess that would allow you to flourish in a mental health consumer-run peer organization?
- Describe your experience building digital communities and engaging the public and community through social media, emphasizing creating content, leading social media strategies, and creating a unique voice on behalf of an organization/community. How did you increase followers/views, and what was the outcome?
- Provide us with an example where you developed content to share information through a blog, website, or digital newsletter. What was the situation, how did you gain information to build the content, and how did the content help educate, and inform readers?
- What is your level of knowledge and experience with WordPress, MailChimp, YouTube and managing multiple social media platforms (e.g. Twitter, Instagram, Facebook)?
Disclaimer: The above information on this description has been designed to indicate employees’ general nature and level of work performed within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Perform other duties as assigned by the supervisor.
PEERS is an equal opportunity employer that values diversity as central to our work serving underrepresented communities, and we encourage candidates from a wide range of backgrounds to apply. People of color, women, transgender people, LGBTQI people, and people with disabilities are encouraged to apply.